#TalkAboutTheTalk

December 11th, 2014

“Talk About the Talk”
Bro/Sis has partnered with Saatchi & Saatchi NY to launch the “Talk About The Talk” campaign.

To view video related to #TalkAboutTheTalk campaign Click Here.

Bro/Sis has partnered with Saatchi & Saatchi NY to launch the “Talk About The Talk” campaign.

• The centerpiece of the campaign is a PSA that portrays several intimate conversations between Black parents and their children about how to avoid potentially dangerous police encounters—but ends with a white father reminding his teenage son that police officers are there to help.

• The spot draws attention to the contrast between how different communities experiences with law enforcement in this country, and ultimately asks, “Do we want one America, or two?”

• The campaign also features a website and other social media elements, including the hashtag #TalkAboutTheTalk, which seek to raise awareness and spark a discussion about “The Talk.”

“The Talk” describes the difficult conversation being had in America between black parents and their children, especially teenage boys, about how they should act when encountered by law enforcement officers.

• While this oftentimes painful discussion is a commonplace in Black households, many white homes are unaware these conversations are even taking place.

• It’s time America talks about The Talk!

To download Press Release from Saatchi & Saatchi NY about the launch of the “Talk About The Talk” campaign Click Here